Others are pivoting their focus away from bold lip colors, contoured cheekbones and flushed cheeks. Since face masks cover a significant portion of your features, some people are forgoing makeup altogether, at least while wearing a mask in public. IN THIS ARTICLE Best makeup | Best eye makeup Barnes emphasizes cleansing your face, toning to rebalance your skin and moisturizing to restore hydration, ensuring a primed canvas for your makeup. He advises that before you apply your makeup, you should take care to follow your usual skin care routine. “Women have shifted to a more natural look, but still want to feel beautiful,” says Scott Barnes, longtime makeup artist to Jennifer Lopez and founder of his eponymous color cosmetic line Scott Barnes. The celebrity and editorial makeup artists that we spoke with agree: Everyday beauty trends have pivoted during the coronavirus era. However, now that more than half of the United States has mandated face mask requirements in public spaces and social distancing has become the new normal, makeup enthusiasts are learning to adapt their beauty routines. Bronze skin, dewy cheekbones and vibrant lips are the usual beauty calling cards for the summer season.
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